The Google ads you are able to display on your content pages can be either cost-per-click (CPC)/cost-per-1000-impressions (CPM) ads, while AdSense for search results pages show exclusively CPC ads. This means that advertisers pay either when users click on ads, or when the advertiser's ad is shown on your site. Although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks.
